Connect with a Seasoned Spokesperson
Adriane is a globally recognized advisor on the Boomer and Mature Demographic.
Her unique research-backed wisdom makes her a sought-after speaker and advisor for organizations ready to harness growth in the era of longevity.
Adriane Berg is a pioneering voice in aging, advocacy, and lifestyle, including world tourism and the mature market.
Adriane is a leading advocate for age-inclusive tourism, fighting ageism and a sought-after authority on longevity marketing, demographic trends, and productivity. Her mission is to redefine aging by promoting good health, excitement, and accomplishment in the mature life stage. She believes in the power of travel, volunteering, and lifelong learning to inspire and empower boomers and older adults. Through her work, Adriane helps businesses better attract, serve, and retain these dynamic and valuable clients and customers.
Adriane’s dedication to redefining aging and supporting the mature traveler makes her an essential resource for individuals and businesses aiming to thrive in this growing demographic.
Mature Market and Tourism Expert
Prolific Author and Journalist
Advocate for the Human Rights of Older Persons
Awards and Affiliations
- Emmy Award for hosting IRS Tax Beat on CNN
- Generation Bold Podcast – Mature Market Gold Award
- 2024 JourneyWoman Solo Travel Wisdom Award
- Two National Librarian Awards for her children’s books
- United Nations Global NGO Executive Committee Board Member
- United States Treasury Committee for Savings Awareness
Dear Marketing Professional,
Problem Solved!
With the U.S. Census Bureau projecting 83.7 million Americans aged 65+ by 2050, tapping into the mature market is no longer optional—it's essential. I'm here to help you effectively engage Boomer and Mature Markets with authentic messaging that resonates without stereotyping or ageism.
Is your brand seeking a seasoned, 76-year-old spokesperson who connects with mature audiences yet is relatable across generations? You found me. As a proven brand representative, I bring decades of spokesperson experience working with Fortune 500 companies and small businesses alike. Whether it's voice ads, video campaigns, or in-person representation, I've mastered how to connect authentically with mature consumers.
Why Mature Markets Matter to Your Brand Strategy
- Boomer and mature consumers are a powerhouse. They're the fastest-growing travel demographic, with travelers over sixty projected to take 1.6 trillion trips by 2050. Mature women alone spend more per person on travel than any other group.
- Cross-generational purchasing power. When you sell to younger generations, you're indirectly reaching Boomers and seniors, who often contribute financially to other generations' purchases.
- High-spending demographics. Boomers report spending more than ever on cosmetics and grooming products, with over 62% of men over fifty buying into the grooming trend.
Why Hire Me as Your Mature Market Spokesperson?
Here's what I bring to your team:
- Expertise in Messaging: I know how to speak to Boomers, WOWs (Wild Old Women), and DOPs (Dapper Old Pops) with messages that engage, inform, and convert.
- Voice and Video Ads: Need an authentic voice for audio, video, or social media ads? I deliver dynamic, relatable content.
- Multi-Platform Representation: Whether on podcasts, TV, or at live events, I can serve as a credible spokesperson who makes an impact.
- Content Development: From eBooks to blogs, I can help create engaging content that promotes your brand to the mature market.
- Campaign Leadership: I'll work closely with your team to lead mature-market campaigns from strategy through execution.
Proven Results
I've been a spokesperson and demo marketer since before the digital age! Notable past roles include spokesperson for VTech's Careline™ product line, American Express credit cards, Cognifit, as well as contributions to pioneering publications like Understanding the Boomer and Beyond Market (CD Publications) and my breakthrough book, How Not To Go Broke at 102.
Let's Reach New (OLD) Audiences Together
Your brand's opportunity in the mature market is huge—let's make it happen!
Warm regards,
Adriane Berg
Watch Out Here We Come. If you are not targeting the mature demographic, consider this: In 2012, the Census Bureau underestimated the growth of this market by 43.1 million. Today, 1 in 5 people are over sixty. Can you really afford to miss this market?
