Your Partner in Capturing the Booming 50+ Market.
For 25 years, I have overseen clients' growth in the mature market, including leading brands such as Golden Gourmet, Golden Cuisine, American Express MBNA, Vtech, Cognifit, and others.
As a consultant, I offer a vital combination of insights and know-how for actionable growth strategies.
As a brand representative, I bring decades of spokesperson experience working with Fortune 500 companies and small businesses.
Generate Leads and Sales with an Authentic Brand Voice
- Voice and Video Ads:Need an authentic voice for audio, video, or social media ads? I deliver dynamic, relatable content.
- Multi-Platform Representation:Whether on podcasts, TV, or at live events, I can serve as a credible spokesperson who makes an impact.
- Content Development:From eBooks to blogs, I can help create engaging content that promotes your brand to the mature market.
Stand Out in the 50+ market.
- See your brand from the perspective of boomers and seniors.
- Understand their decision-making process.
- Create offers, lead generators, and message points that get results.
- Create brand loyalty programs that resonate across generations.
Make Your Company Age-Ready
- Staff Training & Recruitment: Equip your team to provide exceptional service in an inclusive environment.
- Attraction Inspections: Go beyond mere legal compliance and make your built environment intergenerational.
- Compelling 50+ Branding: Position your products and services as a premier, age-friendly choice.
- Vendor Selection: Source reliable age-friendly vendors.
- Technology Solutions: Design apps, hardware, and tech instructions for mature users.
Busting the Myths About Boomer and Senior Consumer Trends
Today, 1 in 5 people is over sixty.
Can you really afford to miss this market?
Myth #1: "Online Ads Don't Work for Mature Consumers—They Only Trust Friends."
Reality Check: Over 62% of mature consumers aged 65+ reported purchasing after seeing ads on Instagram or Twitter, while just 23% reported purchasing based on a friend's recommendation. (Strategist 1000-person Survey)
Myth #2: "Older Adults Aren't Shopping Online as Much as Younger Generations."
Reality Check: Almost half (47%) of seniors make online purchases weekly, with 26% shopping at least monthly, highlighting a frequent and growing engagement in e-commerce.
Myth #3: "Boomers Don't Search for Product Information Online."
Reality Check: Women over fifty-five search for product details online more actively than many younger demographics, like teenage boys.
Myth #4: "The Mature Market Isn't Interested in Trends or Influencer Marketing."
Reality Check: Mature consumers actively seek influencers who speak to their needs. However, there's a shortage of influencers who cater to their interests and lifestyles.
Myth #5: "Seniors Don't Use Online Dating Services."
Reality Check: As of 2022, 36% of people 65+ identify as single, slightly less than younger singles (41% aged 18-29), and show a growing interest in online dating.
