Introduction: Between 2023 and 2050, people over 6o are slated to take 1.6 trillion leisure trips worldwide. Of that growing cohort, travelers over the age of 85 are in the fastest-growing tourism market, and 60+ women make the most significant number of travel decisions., even those who are married.

Mission: Our mission is to raise awareness of this unprecedented opportunity for economic development growth by attracting and reaching these travelers as we address and eliminate the ageist culture of the tourism industry.

Tourism and Better Ageing: Tourism is a tremendous economic development tool for both established economies and underproduced nations. Tourism is a pathway to world peace through mutual understanding and familiarity. Tourism is the first avenue for intergenerational understanding as younger people enjoy jobs in industry and interact and understand the issue of aging. Tourism offers valuable assets for successful, healthy aging: lifelong learning, friendship, and self-reliance. A U.S. NIA study cited tourism as extending longevity by training against self-imposed helplessness and increasing self-reliance as we age.

The Benefits of Coalition: By joining the TAT/WN collaborative, members build a powerful coalition to learn from experts, each other, international advocacy organizations, and the consumers themselves to serve The Ageless Traveler. Members are eligible for a comprehensive variety of training, courses, and retreats that mold the future of ageless travel and become an environment to develop lucrative age tech, travel tech, training techniques, marketing guides, and more that set a standard for the industry.

Coalition Members Receive:

• An invitation to an exclusive concave of online meetings and developing retreats to set standards for an Ageless Traveler Certification Program.
• An intake session with The Ageless Traveler experts, an award-winning consultative company, followed by a plan of action to make the member’s business age-friendly efficiently, increase revenues, decrease costs, and maximize its assets related to the leisure and business 60+ traveler.
• Recognition by WTN in articles and press releases covering the formation of the collaborative.
• Premium membership in WTN.
• An opportunity to judge or apply for The Ageless Travel/WTN Awards ceremony. slated to take place at the end of 2024.

You may contact us at:  adrianegberg.agelesstraveler@gmail.com