WTN/The Ageless Traveler Certification Program

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Are you in the tourism industry and keen on capturing the business of the 60+ Traveler?

Look no further than the WTN/The Ageless Traveler Certification Program (TATCP). Our program simplifies the process, making it seamless for you to cater to the needs of mature travelers.

The WTN/Ageless Traveler Certification Program sets new standards across all tourism sectors, addressing issues like age-friendly technology, staff training, accessibility design, and itinerary creation. Join us in bridging the gap and delivering exceptional tourism experiences to the 55+ Traveler demographic.

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Why Choose Certification?

The 60+ Traveler market holds immense potential, with an annual spending of $157 billion.

By 2050, mature travelers are projected to undertake 1.6-2 trillion trips, making up 88% of premium travel service spenders (World Tourism Organization).

Additionally, statistics from the U.S. Labor Department reveal that individuals aged sixty-five and older contribute significantly to consumer spending, surpassing other age groups since 2005.

Benefits of Certification

Industry Recognition

Certified entities gain industry-wide acknowledgment, signaling to consumers and their families that they are the preferred choice. This recognition attracts clients, fostering a network for exponential growth. Sub-designations cater to diverse travel preferences, from age-friendly medical tourism venues to lifelong learning experiences.

Additional Perks

Certified entities enjoy additional benefits such as promotion by The Ageless Traveler and World Tourism Network, exclusive consumer research, access to elite networking events, online staff training resources, usage rights for the TATCP Certification badge, social media exposure, and eligibility for prestigious TATCP awards.

Join a Community of Leaders

Upon certification, candidates become part of an influential cohort shaping the future of tourism. Certified entities gain access to consumer research through surveys, polls, and focus groups. A dedicated WTN Special Interest Group fosters collaboration, illuminating best practices and standards.

TACTP Awards

The Ageless Traveler Awards will recognize excellence by tourism-related organizations in fostering longevity, connectivity, contribution, volunteerism, inclusivity, lifelong learning, and life-stage achievements for the mature traveler. This industry-wide award encourages tourism-related entities to highlight their dedication to the mature traveler.